THE PROBLEM: Build on the well-know “We Hear You” Campaign to show how Ken Garff’s listening skills can translate into a personal car-buying experience.
THE IDEA: Buying a car is like starting a new relationship, and you can’t trust just anyone to set you up. The Ken Garff team understands car relationships better than anyone. They’re relationship experts.
THE WORK: Graphic Design by Lydia Hesterman + Copy by Sam Platt
STORY BOARDS: LOVE STORIES
Through a Spotify account, Ken Garff will curate various “relationship playlists” that are perfect to share with a friend who may be falling in love, whether with a car or a significant other.
Lonely singles can visit a dealership and snap a picture with their dream car. If they can convince Ken Garff that they need to be set up with their future soul mate, they might just win some cash.
A interactive relationship guide that can be used as out-of home posters, as well as in dealerships or mechanic’s shops.