Ken Garff

THE PROBLEM: Build on the well-know “We Hear You” Campaign to show how Ken Garff’s listening skills can translate into a personal car-buying experience. 

THE IDEA: Buying a car is like starting a new relationship, and you can’t trust just anyone to set you up. The Ken Garff team understands car relationships better than anyone. They’re relationship experts. 

THE WORK: Graphic Design by Lydia Hesterman + Copy by Sam Platt

 

STORY BOARDS: LOVE STORIES


RADIO: PLAYLISTS


Through a Spotify account, Ken Garff will curate various “relationship playlists” that are perfect to share with a friend who may be falling in love, whether with a car or a significant other.

 

SOCIAL: “RELATIONSIP GOALS GIVEAWAY”


Lonely singles can visit a dealership and snap a picture with their dream car. If they can convince Ken Garff that they need to be set up with their future soul mate, they might just win some cash.

 

OUT OF HOME: SOULMATE HOW-TO


A interactive relationship guide that can be used as out-of home posters, as well as in dealerships or mechanic’s shops.