Project GramGram

THE CHALLENGE: Motivate millennials to reconnect with their older family members.  

THE IDEA: Point out the technology and communication gap between kids and grandparents by advertising a satyrical project that can turn social media posts into old-fashion snail mail.

THE WORK: Account Management by Brad Hill + Art Direction by Lydia Hesterman + Copy by Stew Tribe + Video by Mike Henderson  + Web Development by David Pierce  

 

SOCIAL VIDEO BITES


FULL VIDEO


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GRAPHICS CREATED FOR WEBSITE


 

 

 

 

 

 

 

 

 

 

 

 

 

AWARDS WE WON



2017 Gold Addy – TV Spot


2017 Gold Addy – Website

SITES THAT TALKED ABOUT IT