THE CHALLENGE: Motivate millennials to reconnect with their older family members.
THE IDEA: Point out the technology and communication gap between kids and grandparents by advertising a satyrical project that can turn social media posts into old-fashion snail mail.
THE WORK: Account Management by Brad Hill + Art Direction by Lydia Hesterman + Copy by Stew Tribe + Video by Mike Henderson + Web Development by David Pierce
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AWARDS WE WON
2017 Gold Addy – TV Spot

2017 Gold Addy – Website
SITES THAT TALKED ABOUT IT